So what is a Content Strategy? Ultimately, it is a blueprint for your company to use to complete the building, where as Content Marketing is the building. It is the process you go through to create a plan for how all of your content relates to your company’s goals, vision, or future direction.
You want to grow your business and drive traffic to your website. However, your company does not have the human resources or hours to devote to handling all the tasks and creativity needed to cause this growth. This is where a digital marketing agency comes into play.